A blueprint for sustainability leadership

Xella is a leading European provider of sustainable, efficient and affordable building materials products and solutions for the construction sector.
 
Our brief was to create a sustainability report aligned to international best practice and to communicate Xella’s leadership in sustainability. To achieve this, we conducted a series of interviews with Xella’s management team to develop a powerful messaging platform and content, supported by robust performance disclosures and expressed through engaging and impactful design.
 
We worked closely with Xella's team to capture the essence of their sustainability journey, which includes a commitment to reducing CO2e emissions and providing building materials with a low CO2e footprint, developing the circularity of construction materials and ensuring safe and inclusive workplace.
 
We developed bespoke infographics to explain Xella’s business model, value chain, decarbonisation roadmap and contribution to circularity. We used case studies, quotes and imagery to highlight the teamwork, collaboration and leadership which are instrumental to Xella’s success.